What is wap push?

WAP Push is a technology that enables the transmission of specially formatted messages to a mobile device. These messages can contain various types of content such as text, images, audio, video, or links to websites. WAP Push messages are typically used for delivering alerts, notifications, advertisements, or other kinds of content to mobile users.

WAP Push messages are sent over the Wireless Application Protocol (WAP) network, which is used for accessing the internet on mobile devices. They are typically initiated by a server or application and delivered to the user's device through the mobile network. Users can then choose to open and view the message, which may prompt them to take a specific action such as visiting a website or downloading an app.

WAP Push messages can be delivered in various formats, including as text messages, MMS messages, or as notifications that appear directly on the device's screen. They are commonly used by businesses and marketers to engage with customers, promote products or services, or provide important information in a timely manner.